![]() Hence, when adopting a URL convention, you need to avoid using Chinese characters in your URL, as the transcode will make those URLs much longer than it looks in Chinese characters. The recommended URL length is 76 characters, excluding the protocol. At Merkle, we’ve observed that clean and short URLs are getting indexed more quickly and are ranking higher. In addition to page size, URL length is playing a critical role in pages being indexed. Another tip is to avoid adding unnecessary code into your output in case it overflows. Pages using binary image data to convert to HTML can easily make the page size above 128 KB, and this is causing issues for the Baidu spider attempting to parse the page. In fact, if you have a page that is too big, it is best practice (for Baidu SEO) to implement pagination. Page size/URL lengthīaidu says your page size (the HTML) should not be larger than 128 KB. I’ve summarized some of the most important advice below. In addition to the updates above, Baidu has also recently provided some SEO-specific guidance through its Webmaster Tools platform. For sites only serving the audience from Mainland China, I would recommend you deploy MIP instead of AMP.Īn example of an ad that would trigger the penalty from Baidu SEO tips, straight from Baidu Baidu and Google have collaborated for a faster web in fact, Baidu helped Google set up its AMP CDN in China.īaidu has indexed a considerable number of AMP pages, although these don’t display the lightning icon in Baidu’s search results the way MIP pages do (see screen shot below). He explained that MIP, despite being a derived version of Google’s AMP, is optimized for the internet users in China who use different browsers and different browsing behaviors from those in the West. In June, I spoke with Junjie Wang, the owner of Baidu MIP, at the Baidu VIP Conference in Shanghai. And MIP now has enabled mip-install-serviceworker for offline caching. The response time of the MIP cache has been optimized with speed increases of 50 percent or faster. Moreover, MIP now has 215 components built for public use. Every day, there are hundreds of millions of clicks to MIP pages from Baidu Search.Over 1 billion mobile pages are now on MIP. ![]() ![]() 5,400 websites have built and submitted their MIP pages.Mobile Instant Pages (MIP) have reached several milestones in the first six months of 2017: I have wrapped up the most significant updates and tips officially given by Baidu Webmaster Tools (BWT) in the list below. If you are in the business of inbound marketing to the Chinese market, this article is for you. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. ![]()
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